Defining Your T-shirt Brand

by Cartess Ross

Watch the Video Below:


  • Pull out a notebook and define the following:
    • Find Your Mission: What is your mission with your t-shirt company
    • Your Vision: What’s your vision – what do you see as the end goal. What do you want to see happen.
    • Values: What does your brand value?
    • Interests and Passions – What are your brand’s passion or interest?
    • Strength – You can pull from previous worksheets.
    • Goals – What do you wish to happen with your t-shirt company
    • Uniqueness – What makes your brand/company unique
    • Brand Statement – What would your brand’s statement be? Sum it up with 2-3 sentences.
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