Truth be told, many of us don’t have the guts to get out there and make things happen… Some would rather make excuses and blame their current circumstances on why they can’t get ahead.
A friend of mine started a business 5 years ago. She has thousands of dollars tied up in software and equipment. Problem is that she’s not making any money.
However, there are others with far less equipment and much less money and they’re making a pretty decent living — they’re at least able to afford to pay for their own business expenses and training.
This one is always borrowing money from the family budget saying…. “If I can just get this one thing, the business will take off…”
Yea right… I heard this one too!
I asked my friend the following questions — (I’ve paraphrased her answers below).
- Do you have any business cards?
(she answered yes and indicated she purchased 500 of them). I asked her how many did she have left… (she still had most of the 500 she originally ordered). She purchased those cards almost 8-9 months ago — What the heck are those cards going to do for you sitting in a box??? She should probably be ordering a new box of 500 every 1-2 months at a minimum. There’s no way you should have almost 500 biz cards in your possession 8-9 months later. Just the act of giving out 500 should get you a few calls.
- Do you have a website?
(she answered yes — but nobody visits the site). What the heck — do you think they’re going to magically show up on their own??? People spend thousands of dollars weekly/monthly marketing and advertising their website. Folks just don’t magically show up to their website — heck, you didn’t just magically show up to mine…Even I had to put some work, time, effort and money to get you to this website. Granted, I realize people don’t have lots of money to throw around and it is a process. But what’s keeping you from getting a 2nd job if necessary to launch your dream business. Others have done it and it may be required of you as well.
So many people come to our country without speaking a lick of English…My aunt is Korean (married to my Uncle) and her brothers and sisters have made millions of dollars in the multiple businesses they’ve started. They didn’t speak English well, but they moved into a house together, worked 2 and 3 jobs, pooled their money together and opened up a restaurant… Which they later got into pagers and cell phones and the rest is history. They made a decision — something many of us won’t do, but the opportunity is the same if we’re willing to do the work.
Watch this video below — Mia Love is awesome!
We each have the ability to make decisions… And we get to either reap the benefits of those decisions, or suffer the consequences.I’ve made some great decisions in the past and I’ve been able to benefit from those great decisions. I’ve also made some poor decisions. And I’ve suffered the consequences. Each of us have to make decisions at some point.
Even the act of choosing to do nothing is a decision — and you gotta deal with the consequences, good or bad.The decisions you’ve made so far have gotten you to where you’re at… If you want to change course, you gotta be willing to make the decision to do so. Each of us can wake up tomorrow morning and change our whole future with a thought and a action.
I extended an invitation to one of my relatives to come stay with me. My promise was that I’d help him find a job and get him into college. As long as he was in college, he didn’t have to pay me any rent. He made the decision NOT to come. He later ended up on drugs. He’s suffering the consequences of HIS decision.I never said the decision you HAVE to make would be an easy one… It may require something drastic. Nonetheless, the decision is yours.
Another lady I know has 5 kids, a full-time job and is launching her own marketing biz. She works during the day, gets home and cook, help the kids with their homework and get them ready for the next morning.She works on her business from 10 p.m. – 3:30 a.m. Monday thru Friday. Gets about 2-3 hours of sleep, get the kids up and off to school and starts all over again. She’ll have to make some sacrifices for a few years, but her decision to do so will allow her to reap the benefits later. It was not going to happen on it’s own.
In the beginning, my own wife made excuses about why her photography business wasn’t getting off the ground… At the end of the day, when she really evaluated why things weren’t happening, it was because she was too darn lazy and didn’t put in the time, effort and energy required to get it going. It was only after she really put time into growing her business that it actually worked.
- Are you doing any advertising or marketing?Of course, the answer was no. Many businesses fail because they don’t market or advertise. Their excuse is often that they don’t have the money to advertise (and that was her excuse — considering she’s home 7 days a week and not working, getting a part time job ain’t asking to much — if u really believe in your biz).NFL athletes don’t make to the NFL by thinking about it… They train. They workout. They spend LOTS of money working with different coaches. And so on… The same effort and energy should be focused on growing your biz. If you’re launching a new surfing clothing line, no one is going to know you exist unless you’re willing to get out their and let them know and that will require you to spend money on marketing and advertising. It’s a necessary evil!
- Have you attended local business networking meetings (NOPE)
- Have you been to trade shows (NOPE)
- Have you sponsored any type of local events (NOPE)
- Have you passed out any flyers (500 of them over the course of a year) Are you kidding me right now…. A year!!!
- Have you tried to partner with local businesses that have your customers (NOPE)
- Do you have any signs/wraps on your car (NOPE)
- Have you placed signs in your area/city (NOPE)
- Have you done any direct mailings? (NOPE)
Ironically... Over the various conversations we’ve had over the months, she’s told me she’s watch several seasons of Mob Wives, Real Housewives of Atlanta, Walking Dead, Vampire Diaries and the Secret Circle. She happily bragged about how she watched 2 entire seasons over the course of a few days…
Are you kidding me right now (that’s’ a phrase I picked up from a friend of mine when I was in the Air Force)…How do you sit down and watch all those shows and complain that your business isn’t growing? If she worked a job for the same amount of hours she spent watching all those shows, I’d imagine she’d have enough money to do some advertising. She’d have enough money to attend trade shows or sponsor local events.
I personally think it was irresponsible of her to take money from her family’s budget, and to just throw it away on thousands of dollars worth of equipment and to do nothing but make excuses as to why it hasn’t worked out.
At the end of the day, she has nothing but EXCUSES.
Somewhere, someone did more with far less than she had…
In my next post, I have an amazing story to tell you about sacrifice… This woman sold her jewelry and worked extra shifts to make make things happen… I didn’t say it was going to be easy… Nothing in life really is!
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