Training 2: PROOF - People Will Buy Your T-shirts | TshirtRiches


Billions of dollars worth of t-shirts will be sold this year and in this video, I got undeniable PROOF that people will buy your creative t-shirts… Watch the video below and see for yourself!

*New Update About the Google Keyword Tool: I no longer have the tutorial video posted below because Google has gotten rid of their original keyword tool and have replaced it with their new ‘Keyword Planner“. They’re requiring you to now have an Google Adwords Account to use this tool. It’s FREE to register for the account so you can access the tool to see how many people are searching for the type of t-shirts you wish to design.


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  • Mgarcia_5150 says:

    what format do transfer companies usually want the file?

    • Cartess Ross says:

      It really depends on the transfer company. You will need to contact the transfer company to see what their specific requirements are.

    • Cheryl says:

      The module #2 video has information on the Google searches (how to write a ebook). Was I supposed to receive that. Its helpful information though.

      • Cartess Ross says:

        I’ll update it — but the video was primarily intended to show you how to use the keyword tool. Thanks for reminding me — I’ll get it updated.

  • Stevenstone1 says:

    What Graphic Arts programs are most common or would you recommend?

    • Cartess Ross says:

      If you aren’t familiar with any of the programs like photoshop, adobe illustrator just to name a few. It will be best to just hire a graphic artist to create the design for you. Just learning the software is a huge learning curb and knowing how to use the software is a skill set within it self.
      Graphic artists have spent many years in learning the software, learning what they know about the design side and pulling it all together. I’m not telling you not to learn the software but the amount of time it will take you. It will be best to just hire a graphic artist and use that time towards starting/growing your business.

  • Petersonsartworkinc says:


    • Cartess Ross says:

      Pressure is important… Try this (make sure the machine is off and it’s not hot when u do this).

      Put a dollar bill (or piece of paper) on the part where you lay down the t-shirt. Let half of the bill hang off the edge and then close and clamp down the machine.

      Try and pull the bill out — if it comes out, it’s not enough pressure. Keep turning to the right slightly and repeat process until you can’t pull it out — and then make another slight turn to the right and you should be fine.

      If the design isn’t sticking, try increase pressure slightly..

  • Cartess Ross says:

    Yes, we do.
    We have a source list available for purchase. The source list includes various companies to purchase custom, and pre-made transfers. As well as blank t-shirts at wholesale cost.

    The price for custom transfers will be determined by the amount of colors you have in your design. If you are on a tight budget then I would recommend no more than 2 colors in the design. The more colors in the design the more it will cost to have the designs screen printed onto the release paper.

    If you would, please click the link below to purchase the source list.


  • Yahyungn says:

    what if i order the plastsol paper online i got a really good printer well that work for me to print it myself

    • Cartess Ross says:

      You’re kidding me right? I just know you’re pulling my leg??? I’m assuming you didn’t watch the video right???

      At the 8 minute and 10 second mark on the video, I went on a limb and specifically indicated that even if you were able to find and buy the blank plastisol sheets of paper used in the video, you still couldn’t use it on your home printer because they were designed for screen printers to put inks directly onto it.

      I know you are just pulling my leg (i hope so).

      by the way, I’m just having fun (but I did stress that in the video though).

  • Cartess Ross says:

    When printing from a printer the results are extremely poor. In which the design usually fades/peels after the first wash. Your goal should be building a business with repeat business of customers that buy from you over and over again. Most importantly, for those same customers who will refer others over to you that will also buy from you over and over again.

    When using the printer, the quality sucks and it usually results in missing out on repeat business.

    The type of ink used is plastiol ink.

    We have a source list that is available for purchase.
    The source list includes various companies to purchase custom, and pre-made transfers. As well as blank t-shirts at wholesale cost.

    The price for custom transfers will be determined by the amount of colors you have in your design. If you are on a tight budget then I would recommend no more than 2 colors in the design. The more colors in the design the more it will cost to have the designs screen printed onto the release paper.

    If you would, please click the link below to purchase the source list.

  • Cartess Ross says:

    Printing from a printer end results, suck! The design usually peels/fades after the first wash. Your goal as a business should be building a customer base of individuals that buy from you over and over again. Printing the designs from a printer will not do that for you. It will only result in one time purchases due to the quality of the shirts “the designs fading/peeling after the first wash.” Not only do you miss out on repeat business, you miss out on referral business as well.
    The type of ink is plastiol ink.
    We have a source list available for purchase. The source list includes various companies to purchase custom, and pre-made transfers. As well as blank t-shirts at wholesale cost.

    The price for custom transfers will be determined by the amount of colors you have in your design. If you are on a tight budget then I would recommend no more than 2 colors in the design. The more colors in the design the more it will cost to have the designs screen printed onto the release paper.

    If you would, please click the link below to purchase the source list.

  • TB says:

    What about specific lettering? For example, for a lot of slow pitch softball teams, individuals have different #’s and last names.  Are transfer suppliers going to charge you for each unique number and name? Or, do you still get a price break for ordering in bulk (like 100 prints)?

    • Cartess Ross says:

      Many companies will sell you numbers and letters individually and it’s fairly cheap. Build up a small inventory so you’ll always have on hand… For example, you can keep a dozen #1 or a dozen #2 and so on…

      I know keep a huge inventory of letters and numbers (different styles and fonts).

  • Cartess Ross says:

    Yes, we do..The source list we have available for purchase includes companies from the US, UK, and Canada.

    If you would, please click the link below to purchase the source list.

  • Stetreault911 says:

    Cartess, quick question on the transfer you sent me,
    Touched By The

    What is the small circle with the hand in it,(meaning)my wife is a christian and wound like to know what it means,


    • Cartess Ross says:

      Actually, that should have been cut off.. It’s a smaller print — could go on a cap, sleeve, or toddler tee.

  • Cartess Ross says:

    Absolutely not… Those transfers will be some of the best quality…. My favorite ‘stock transfers’ come from Air Waves, Inc. and Dowling Graphics — see links below:

  • Mark says:

    what are some of the T-shirt companies i can buy from to get the superior quality?

  • Mike says:

    Thank you so much i just started learning everything about heat presses went out and bought one with transfer papers. Knowing that the special paper would get rid of the backing and just leave the image i didn’t know what or where to get that kind. Thank you so much for all the information, it really took the stress off of making tshirts!

  • Derek Rathel says:

    What type of printer do you recommend, what type of transfer paper do you recommend and what type of graphic arts software do you recommend consider all these recommendations for someone who is on a shoe string budget.

  • Cartess Ross says:

    The face it’s still a printer pretty much same results. We just do not recommend using a printer. However, if that’s the only way you can get started then do it. However, I highly recommend kick the printer aside ASAP!

  • Cartess Ross says:

    Those answers will be addressed in video 3. The video will be added later this evening.

  • Cartess Ross says:

    Absolutely not unless you plan to create crappy products from the start.
    I understand many are wanting to start their own tshirt business and many are on a tight budget. The design is most important to having your own tshirt business. The quality of the design will determine if someone buys your design or not.
    In which you should want to create the design in adobe software like photoshop, illustrator, design, etc.
    Another thing, if you have absolutely no knowledge in design or using any of the adobe software. It will be best to just hire a graphic artist. These programs aren’t something you can learn over a weekend by watching youtube videos or attending a workshop. Having the knowledge on how to use these software is like having another skill set within itself. Again, I highly recommend you hire a graphic artist to create your designs for you. These guy are extremely good at what they do! An graphic artist can definitely take your ideas and turn it into something more than you could ever imagine!

  • Cartess Ross says:

    I’m not familiar with locations in Australia. We can supply you with a heat press and ship ‘international’. You may have to purchase your transfers from the US — we’ll be offering custom screen printed transfers next week and have no problem shipping to you.

  • steve says:

    Where would I be able to buy just the transfer sheets? I don’t want to buy them from walmart or michael’s, because of the poor quality as you mentioned, but I can screen print onto the plastisol transfers myself, so I don’t want to have to go through transfer express or a similar site to have my designs printed on the plastisol. Again, just the transfer papers themselves. Thanks, I really enjoyed learning about the t-shirt business from your site, and I plan on continuing to learn more!

    • Cartess Ross says:

      I’m not familiar with sources that sell the actual papers that’ll allow you to screen print directly onto it. Sorry.

  • Cartess Ross says:

    That’s done through a 3rd party vendor — they’ll do these for you at wholesale… You can learn more about them here:

  • Cartess Ross says:

    Hi Jordan… As you’ve learned, the transfers from the stores are poor quality.

    The transfer companies are right… Unless you have permission or the licensing rights to have those shirts made, they won’t print them for you.

    They run the risk of being sued for printing/making them for you. It’s a thin line and while some companies will do it for you, others will not.

    Do you have other ideas or can your designs be made differently to get around it?

  • Cartess Ross says:

    See this video here — it should answer most of your questions:

  • Cartess Ross says:

    Hi Enrique,

    I haven’t figured out the costs on the ‘printer+ink’ option — I don’t use it enough to know. I’ve only made these videos to demonstrate it. As you know, I’m strictly a ‘screen printed transfer’ type of guy 🙂

    Regarding transfers/costs, see this video here — it should answer most of your questions:

  • Omar says:

    Are the release paper self weeding? In other words, will only the portion that have on the ink be transfer to the t shirt?

  • Cartess Ross says:

    Hi Swayz,

    That sounds more like an design issue that’s going on. I would suggest having the graphic redesigned and contact transferexpress to ask what suggestions they may have regarding the issue.

  • Cartess Ross says:

    Hi Joan,
    Since we live in the day of digital….You’ll need to have the design created by a graphic designer, who will save the design as a digital file.
    If you send a design on paper, more than likely you’ll be charged to have the design created in the proper file format.

  • Pat says:

    My question is, when you are starting this t shirt business. The transfers that you buy, can you put them on your own website to sell to your customers? It seems everyone is selling them, at the price that works for them. Thank you for the info.

    • Cartess Ross says:

      Yes you can… It’s a great way to get started while getting your feet wet.

  • Cartess Ross says:

    You’ll need a larger machine, but there are companies that’ll print you larger transfers…

  • habbi says:

    Hi Cartess,

    Amazing videos, thank you so much. I’m in the UK and would like to know if your list that you are offering for $27 would have any companies in the UK?

    Many thanks

  • Prince says:

    Hi my name is Prince and am from Africa but now in Florida anyways am very much interested in starting the business here and back home in Africa well I have a question about the design what I want to know is can we have glitters on the paper that is the shiny stuff to make the t shirt design glitter at night..

    • Cartess Ross says:

      I don’t do glitter, but there are many companies that will custom make transfers with glitter and/or rhinestones.

  • Cimpressions says:

    Hi Cartess,
    Thanks for all the information It’s very informative. My question is really do you believe in the quality of printing transfers at home? I realize this question has been asked many times over and you have previously stated that you were not a fan (May 2012). However I watched a recent video of yours that I believe you now said yes you do approve of them. Could you please confirm that you do or do not and if so what the sacrifice is in terms of quality and what equipment you recommend … Printer, Software, Blanks etc…

    • Cartess Ross says:

      Hello… And thanks for the kind words!

      I still believe screen printed transfers are the BEST way to go. I have tested out transfers that you can print from home and they are much better than the stuff you buy in the stores. If it’s in your budget and you can afford screen printed transfers, that’s the route to go. I only speak of the home transfers as a way for people with limited finances to get started. I believe its better to start than not to start. One can always upgrade their equipment and methods as they start to make money. I don’t believe anyone should go into debt trying a new venture — let the business pay for itself.

      Printing transfers from home is a great way to start and if I were starting over today as a newbie, I’d certainly start their without hesitation… I couldn’t afford custom screen printed transfers myself when I ‘first’ started.

      But to answer your question more directly — custom screen printed transfers trump all other methods in my opinion. THey hold up much better, last much longer and the quality is closest to actual screen printing than any other method.

  • jordan says:

    Can i use a Ricoh printer with sublimation inks and sublimation paper to transfer onto black shirts ?

    • Cartess Ross says:

      Tim responded to your question with the following answer:

      You can use a Ricoh printer for sublimation. The inks are made for the GX E7700N and the Gx E3300N, however, you cannot sublimate onto dark fabrics. The inks, just like the heat transfer inks, are transparent and will not show up well on dark fabrics. I’ve only seen white fabrics/shirts available for sublimation. Only 100% polyester cloth can be sublimated.

  • Darrick says:

    Hello Mr. Ross
    First of all , Thank you for your honesty in sharing this important imfo on how to get started in the T-shirt business.
    I’ve been at it for almost 6 months now and still haven’t gotten my first T-shirt printed or sold 🙁 . My website is done,
    my customer pay section (paypal) is done , facebook and all ! BUT THIS RITE HERE , WHAT YOU JUST SHARED

    • Cartess Ross says:

      Glad to know we could help… Keep us posted on your progress and don’t hesitate to ask questions!

  • Daniel says:

    Thank you for the training, hope to start my business in Africa. I however need to know how to get my designs on heat press paper.

  • Norma says:

    I may be jumping ahead of the game, but have you had anyone trying to start this type of business in Hawaii, and come up across shipping fees for products ordered and delivered to Hawaii and then orders placed and having to be shipped out. How does that work?

    • Cartess Ross says:

      I know we have students who are from Hawaii. There weren’t any questions from them regarding shipping. Please advise???

  • Leslee says:

    Thankyou so much for the information and videos. I have found this the best and easy to understand.
    Im in Australia and havnt come across anything like that here
    You have done well
    Thankyou again

  • Connie Foster says:

    Thank you for all your information. I ordered the source list yesterday and can’t wait to get it. I just had a quick question for you. Most t-shirts that I have seen, the transfers are smooth and you almost can’t feel them on the shirt, but I seen some the other day that was almost “textured” feeling and was raised. Is this a diff. type of transfer or is it the computer printed directly onto the shirt? They actually looked really good and had lots of color.

    • kimross says:

      Hi Connie,

      Thank you for your kind words!

      I really can’t respond accurately to your question without examining the shirts you saw myself. However, if you were pleased with the shirts, the colors and the texture. It’s quite possible they were screen printed.

      I would like to make a suggestion, order our sample pack this will allow you to feel and examine the quality. At the same time, you’ll know what you’re looking at without a doubt. When the transfers arrive, you’ll be able to compare the two side by side.

      Please know, the transfers we offer are much better than the ones sold in the stores and will hold up a lot longer. Without a doubt, screen printed transfers are the way to go until you’re able to afford it.

  • Nichole says:

    What can be done on a 15×11.5 heat press? Are there any limitations. Can you list the pros and cons? Can you do , hoodies, sweaters on this press?

    • kimross says:

      Hi Nicole,

      On any size that’s less than the 16×20 machine. You’ll have issues printing on larger items and getting larger designs created due to the fact your machine is on 15×15. There are so many limitations on machines less than 16×20. Please try looking on Ebay and Amazon for machines that are 16×20 or larger. Most of the time, you can find machines that are 16×20 the same price as the 15×15.


  • Daniel Rioja says:

    First of all. thumbs up for such fantastic videos! You are a natural comunicator.

    Are there any environmentaly friendly transfers in the market. Also, are there any toxic fumes you breathe in when you transfer to a t-shirt.

    • Cartess Ross says:

      Thanks for the kind words Daniel. I’m not familiar with environmentally friendly transfers — though many people have been asking about that lately. No toxic fumes from the heat press and transfers.

  • tesfaye says:

    the presentation is very good and the content as well. one problem i notice is video 3 . the transmission has to start and stop many times…video quality i guess.. and the others do not tell or show when it is over but simply freezes.

    • kimross says:

      Hi Tesfaye,

      I apologize, deeply. However, we’re currently looking into the issue and should have it resolved soon. Thanks

  • Timothy Spurr says:

    Thank you

  • Q says:

    What do you think about the yudo screen printing machine? Is it all what it is cracked up to be? By the way I think the information you provided is very helpful and there should be more people like you praising us with this great opportunity!!!

  • Bobby says:

    How do you make thousands of shirts on one heat machine in a day or two? What are some processes you found? Did you buy more than one machine?

    • kimross says:

      Hi Bobby,

      You’ll need multiples heat press machines going. However, if you think you’ll be doing thousands of shirts than you may want to consider having the shirts screen printed by a screen printer. Yes, it may cut into your profit some, but please consider you’re not doing any of the work. If you have thousands of shirts, I’m sure the screen printer will provide you with a price cut.

  • Wadeeah says:

    Hello, First I want to say Thank you for an actual “Free” Guide. as you know most places say free and its far from free. Also the above comment is correct I couldn’t finish the video’s so some information I may have missed, not that I haven’t viewed your video.

    Now, for my question, my fiance and I are starting a T-shirt business and while searching for heat presses we came into a major problem. There are hundreds of heat press companies some range from very low prices to very high prices. What are some name brands that you recommend? I have heard of stahls and they are expensive for my budget. If the heat press stops working is there a way to fix it or do you have to buy a new one? I have checked craigslist, in my area people know what they have and want close to retail price.

    In your video you mentioned that when you started to receive large amount of money and they froze your account. You never told how you managed to get the money released and what not to do.

    Also, What is the difference in heat transfers from the store(Wal-mart, Staples, etc) and the ones you buy online, not talking about the screen printing ones but the ones that I can print on my self. Avery has a new formula but how does that compare to online transfers?

    Thanks in Advance….

    • kimross says:

      Hi Wadeeah,

      Thanks for contacting us and your kind words.

      Please click the link below to see the heat press machines we recommend.

      Yes, heat press can be repaired, but it will depend what’s wrong with it and how much it will cost you to have it repaired.

      You may try looking on Amazon and Ebay. We highly recommend reading the reviews on the machines. Amazon is a great place to start.

      We recommend having more than one merchant account. If your account becomes frozen you still have another account to use. There’s nothing you can really do until they decide to release your funds. This can only happens if you begin to do a lot of business out of the blue. If you foresee this happening just contact your merchant company and inform them that you made some changes, etc. and there’s going to be a lot of activity more than the norm. This can help and may prevent them freezing funds, but it’s not always guaranteed depending on the amount of transactions. Which is why it’s best to have more than one merchant account.

      We recommend you stay away from those type of transfers all together! We strongly recommend screen printed transfers there’s no comparison. If you can not afford to have your designs screen printed, yet. We have transfers available, which are much better than any sold in stores and the Avery transfers you speak of. Unfortunately, they are no different from transfers sold in local stores.

  • Arthur says:

    Thank you for the informative video. I’m not yet in the business but have been doing a lot of research. I know you don’t recommend using a printer to create transfers. However, I have a question about it.
    Companies (like Coastal Business Supplies and others) sell self weeding paper and recommend printers for creating designs on the paper. Is it your opinion, that these types of designs are not durable?

    • Cartess Ross says:

      If the screen printed transfers are too much for you to get started, then by all means, print them yourself. The most important thing here is too just get started. You can always improve and upgrade as u start to make money. Those printed types, along with high heat pigment inks will get you going good enough.

  • TK says:

    I want to know if i did get a printer to print out my own design what printer is the best or one of the best at a cheap price to make design for t-shirts?

  • Merle Thomas says:

    Love your testimonies! Keep up the great work!

  • NATI says:

    Thank you for all your information. I get may ordered list yesterday . I just had a quick question for you where can i get good rhinestone transfer ?

  • Kaustubh says:

    Hello Cartess,

    First of all I have to thank you for sending such good informative videos with me.
    I want to start my T shirt business in India.

    I have some questions for you-
    1. Do you ship Heat press machines to India?
    2. In your link I have received two videos till module 2. When can you send the other modules(3 , 4 and 5)?

    Thanks and regards,
    Kaustubh Varadpande

    • Cartess Ross says:

      Unfortunately, we don’t ship to India. The remaining videos will come to you via e-mail over the next day or two.

  • T says:

    Hi Cartess,
    First I want to say thank you for the free videos that are super informative! I have learned a ton! I have a question about e-books. I have been studying a lot of articles about the relationship between neuroscience and anxiety and relationships. I have been thinking about summarizing this information into an e-book that explains how to deal with one’s anxiety in a clear way. Do I have to have the permission of the site or the author, or can I just summarize the idea? I understood your idea about partnering, but I do not think the blogger would be interested in a partnership with me because she has a phd, and I do not. Do you know the rules about this?

    • Cartess Ross says:

      You’d be surprised — many of these types will partner with you regardless of your educational level. You’re bringing them value as well because many may not know how to get this stuff online, nor how to promote it. Don’t underestimate what you bring to the table. Their knowledge is no good if they can’t get it out and sold.

      If you summarize it enough so that it’s ‘unique’, then you’ll be fine. But if you’re copying word for word (or a lot of their content), you’ll need to get permission (quote the source).

      I’d personally invite you to contact them about working a joint venture together.

  • Dan says:

    Cartess; very motivational. I like your presentation and delivery. It’s refreshing to see the Lord lifted up. Well done.
    Q: Does the next video convey what fabrics(poly,nylon,rayon,cotton;etc..) can be used with this particular press/plasti. prints? I have been creating original graphic designs(logos,cartooning,signs,vinyls,screenprinting,airbrushing,custom auto paint…;etc..) for over 30 yrs. I’ve often considered investing in a good heat press and related materials, but have been a little hesitant…until now. Hearing you talk kinda’ gave me the ‘nudge’ that I needed to give this new substrate an invested effort. The ebook video was very informative as well. I(and many folks that I know) have alot of valuable, marketable ideas and knowledge that I/we have always wanted to convey, but never encountered the right resource. I’m sure there is a little more to it, but I appreciate the way you simplified the approach to publishing information.
    Anxious to see next video. God bless you, yours and those who stumbled upon this site. Our gain. Thanks!

    • Cartess Ross says:

      Thanks for the kind words Dan. Yes, the next videos will go into more detail. I only really cover this process as it relates to cotton/poly t-shirts.

  • Tone says:

    Man! God bless you brother! I’m going through one of those hard times that you experienced yourself, like facing eviction, fighting to get my job back etc. I’ve had this T-shirt brand in my head for so long and now that I face all this adversity I have the ambition, focus and determination to bring it to life. Your info and videos have been very helpful and inspirational. Keep up the good work and may God continue to bless you 10 fold.