Got an Idea for a T-shirt? 

By  Cartess Ross

Discover How Just One of Your Tshirt Designs Could Change Your Life!


Over the next few minutes, I’m going to show you how to turn your t-shirt design ideas into a revenue generating model that could literally free you from your job within 12-months or less.

No more bosses … No more traffic jams … No more living paycheck-to-paycheck!

T-shirts quite literally saved my life and I’m going to show you how to experience freedom by turning your t-shirt design ideas into a business that can pay you for many years to come!

Let’s start with a realistic goal.

Would an extra $32,640.00 in income change your life?

Just 10 t-shirt sales per day could get you there. And once you get your t-shirts selling, they could quite literally pay you for many, many years.

luvDo you remember the famous I LOVE NEW YORK t-shirt with the big red heart?

It’s still a favorite by people all over the world — and did you know that design was created back in 1977?

With your own t-shirt business, you can create a t-shirt design one-time, and get paid for it over and over again…

This business can give you so much freedom.

For me, I get to see my kids off to school each day, and I’m home when they return.

My wife stays home and gets to work on her lifetime dream of building and growing her own photography business.

We travel at our leisure … Our kids get to see the world…

That’s what t-shirts have done for our family … and it can do this and a lot more for you and yours!

Imagine owning a business where…………….

  • YOU create your own lifestyle
  • YOU set your own schedule
  • YOU decide which days to work
  • YOU enjoy financial freedom — making as much as you like

Unlike a franchise, you have NO ongoing royalty fees to pay……YOU keep 100% of what YOU make!

BIG Profits in T-shirts

Many of our members pocket a strong profit margin while cranking out t-shirts to happy customers. Look at this profit example and compare it to other business opportunities. Few businesses allow you to recover your initial investment as quickly as TshirtRiches.

Look at these hefty profits…

300 t-shirts @ $15.00/each $4,500.00
300 t-shirts @ $1.60/each -$480.00
300 stock transfers @ $1.50/each -$450.00
Advertising: (Let’s assume you spent $750 on advertising)
Miscellaneous (boxes, tape, labels, etc.) -$100.00

*Gross profit estimates do not include any other operating costs, such as on-site utilities, rent or labor costs. The estimates here are illustration purposes only. Your actual results may vary. Contact one of our advisers for more information about starting a t-shirt business.

Looking at the example above, selling just 10 t-shirts per day for a month will earn you $4,500.00 in revenue.

That’s just 10 t-shirts per day at $15.00/each.

Minus your costs for the t-shirts, designs, advertising and other miscellaneous stuff, that leaves you with a profit of $2,720.00 per month ($32,640.00 per year).

We’re merely talking about selling just 10 t-shirts per day using this calculation!

If your goal is $65,280.00 per year … you just need to sell 20 t-shirts per day.

40 t-shirts per day nets you $130,560.00 each year.

You can easily launch your own t-shirt business from home like I did back in 1999.

Let me show you how…


Before I jump ahead into the good stuff … Let me run this past you.

What could $2,720.00 in profit each month do for you and/or your family? Could it pay off some bills? Would it give you some breathing room and free up some of the stress?

Could you quit your job and focus on growing the business more? Could those monies be used to help you achieve some of those life goals and dreams you’ve had all your life?

By selling just 10 t-shirts per day … you can finally escape into paradise!

I want you to dream bigger … Like Rob and Nadine, you could pack up and move your family to beautiful Costa Rica…

While on CNN, I discovered how a couple is living the good life near the beaches of Costa Rica for way less than $2,720.00.


Costa Rica is a mix of comfortable to luxury lodging — with an authentic and fascinating culture. For way less than $2,700 per month, you could

  • Rent a beautiful home (or condo)
  • Have a housekeeper come by each week to tidy up the place
  • Buy groceries and keep the fridge stocked up with fresh meats, veggies and fruits
  • Enjoy lunch and dinner at local restaurants a few times each month
  • Attend movies and participate in local activities and events
  • Pay for all your utilities (cable, power, phone, etc…)
  • Rent a car
  • Frequent the beaches as often as you’d like
  • And still have plenty of monies left over for savings.

For most people, their view of how attainable the ‘good life’ is — is way out of whack.

If for you, swinging on hammocks, with the ocean and sandy-white beaches as your backdrop … then perhaps a place like Costa Rica will suit you just fine.

This page is not about convincing you to move to Costa Rica (unless you want to)…

I simply want you to see what’s possible for not much money … and how your t-shirt business can get you there!

Your ‘Costa Rica’ may be the mountains of Mount Hood, Oregon … or Marbella, Spain … for us, it was Amelia Island Florida (although Costa Rica, Spain and Holland is starting to look pretty good right now).

Many of you are killing yourselves working in 9-5 jobs you absolutely hate! Why? Because you think this is what you need to do in order to survive!

In the next few pages, I’m going to show you how I sell tens of thousands of t-shirts each and every year … This simple system can allow you to live almost anywhere in the world (that has an Internet connection).

If it’s Costa Rica, then you simply need to sell just 10 t-shirts per day (that’s $90 bucks daily in profit) … or 20 t-shirts per day to earn $5,440.00 monthly (or $65,280.00/yearly).

This is how you win … BIG!

Building a Real T-shirt Business

It’s important I provide you with some realistic expectations … A lot of people think that starting a t-shirt business is easy.

For the most part it is easy … but it’s going to require a lot of your time, effort, energy and money to really get things up and going.

You heard the saying … “If it were that easy, then everyone would be doing it…”

But it’s not easy … and for most of you, you’ll be your own worse enemy. The need to satisfy that ‘instant gratification’ will put most of you out of business when the sales don’t start rolling in right away…

This business will require money to get started. You’ll need to pay for

  • a graphic designer to get your t-shirt design ideas created
  • a heat press machine to get your designs transferred onto a t-shirt
  • screen printed transfers with your design ideas already one them (not the cheap stuff you buy Hobby Lobby, Wal-Mart, Michaels, Jo-Ann’s, etc.
  • advertising to get potential people to see your shirts
  • websites to showcase your designs
  • website hosting
  • shopping carts & merchant accounts to process credit card payments
  • and a few other miscellaneous stuff

When I got started in the business, I didn’t go the screen printing route. It was too expensive.

I took a weekend screen printing class to learn the process and realized quickly realized it would be a nightmare to learn all of that stuff…

Plus, I didn’t have the space to house all of that equipment and many city government offices wouldn’t even let you run that type of business from your house anyway — not too mention all of the toxic fumes and liquids you gotta handle everyday.

If you’ve never seen what’s involved in screen printing a single shirt, watch the video below … it ain’t easy … and notice all of the equipment you’ll need to have (and learn how to use)…

(this video was edited to speed up the time, but this process takes hours… and depending on your equipment, you may have to wait until the next day to continue… But all of this was done over a bunch of ‘hours’… not minutes)

Did you see all of the equipment you need to have??? No where to put that inside of a house or an apartment…

Who has time to learn all of that … I certainly didn’t.

Thank God for Heat Presses & Screen Printed Transfers

This is how I got started … and it’s the BEST way to make screen print quality shirts from home! Watch the short video below to get an idea of how my method works!

(just watch the first 3 minutes)

Yep … as you saw in the video, this is the only other method on the market that would allow you to create screen print quality shirts. The other stuff on the market doesn’t come close to the quality offered here.

Regarding the inks on the screen printed transfers — these are the same type of inks (plastisol ink) used by screen printers to screen print onto actual t-shirts. But instead of putting the ink onto your t-shirts, these guys put them onto a special release paper called ‘plastisol transfers’.

When transferring these inks from the transfer paper with my heat press machine, I’m essentially making a screen print quality t-shirt… The inks do not peel, split, crack, smear or fade. It’s just as good as an actual screen printed shirt.

In fact, many screen printers can’t tell the difference when presented with the shirt.

But that’s not the best part … It’s cheap.

Printing T-shirts on Demand

Using this method, I’m able to get my transfers for as little as .50 cents each… And depending on how many more I order, I can actually get my costs down to .15-to-.25 cents each.

But keep in mind, costs is based on the quantity you order, and the number of colors in your design.

So if you plan on only ordering 12 transfers — then it’s gonna cost you a pretty penny.


Because the screen printer still has to go through the entire setup process, as if they’re screen printing onto a t-shirt, and it just doesn’t make sense for them to do all of the prep work, just to make 12 t-shirts. And if that’s all you’re wanting, you’re going to pay a steep price for it.

There are a variety of techniques you can do to get your costs down to .25 cents, but that’s for another conversation…

There are a variety of companies that do this process, with each having their pros and cons.

I often use Transfer Express, but they’re expensive… However, they provide the fastest turnaround time in the industry — and their quality of work is superb.

TransferExpress isn’t my first choice because of their high prices — but if I absolutely, positively must have my transfers immediately, they’re the first ones I go to…

Also, when I’m getting samples made, so I can have them right away to get catalogs printed, or need the shirts for my websites, Transfer Express is who I use to get my initial batch.

Yes, I will pay a lot more for their transfers on the front-end, but it’s more important I have my stuff to get immediate feedback for myself and from the public.

Seeing your designs on a computer screen and in-person are two different realities.

With Transfer Express, I don’t have to order 100 or 500 transfers at a time… I can order a small quantity of 12 if that’s all I wanted… And while it’ll cost a lot, I just need proofs for my marketing purposes. I’m not using these to make a profit — I’m using them to start and build my business.

If you plan on pitching to an investor or family friend, it only makes sense to have the physical product in-hand to show them.

It’s hard asking for money when you won’t even put anything up yourself — having actual proofs in hand actual shows to some degree that you’re serious — not a wannabe.

Finding People Who’ll Buy Your T-shirts…

So here’s the secret to making a ton of money in the t-shirt business … You MUST find a niche.

We had a niche… We sold Christian and religious themed t-shirts to Christians and churches.

In order to be successful faster, and for cheaper, you must identify a niche. In other words, it’s a whole lot easier to make and sell t-shirts to people who are most likely to buy them.

If I was into surfing, then it’s easier for me to come up with slogans and sayings specific to surfers because I’m one of them… I know the language, I know the culture.

Not only that, it’s extremely easy to find surfer dudes (or ladies).  So instead of running a full-page ad in a magazine for dentists — my money would be better spent running a full-page ad in a magazine that’s exclusively for surfers… And there are magazines out their for diehard surfers.

That’s what niche marketing is all about — taking your offer to a group of folks who all share a common thread.

Not only do surfer dudes (and ladies) read and subscribe to niche specific publications, you can also find online forums dedicated exclusively to surfers. And in many cases, you can advertise your brand, or line of t-shirts within those forums–to a specific group of people who are likely to purchase.

Cartess with 2 surfing magazines...
Cartess doing a ‘selfie’ with 2 surfing magazines…

The surfers forum below has over 2 million posts:

Their magazine has over 86,000 paid subscribers… In many cases, you can buy the names and addresses of those people who subscribe to the magazine. You can then mail them a catalog of your designs.

Here’s another HUGE community for surfers:

There are trade shows held each year for retailers who cater to surfers… You can rent yourself a booth and sell directly to retailers…  There are competitions and events multiple times a  year — you can rent booth space and sell directly to consumers–a great way to build your brand.

There are different associations you can join and become members — by joining niche specific associations, you’ll be kept in the loop of many of the events, conferences and workshops happening within your industry throughout the year.

The opportunity to get exposure and sales are endless… If you aren’t part of an association, look it up and see if your niche has one… Most do.

If you are just randomly making t-shirts in an effort to try and sell to everybody, then slow down and try to focus in on niches. It’s harder trying to sell to everybody, and it costs a lot more money.

Think about Apple. They only make software for their operating system. They’re aren’t trying to be all things to all people. At one point, back in 2012, Apple’s stock rose to a new high — they became the most valuable public company in history… This position has always been held by the big oil companies like Exxon

Apple’s iPhone business alone brings in more money than the entire Microsoft corporation. Apple has niched itself to riches… It has multiple divisions (or niches)

  • the iPhone
  • the iPad
  • iTunes
  • iMacs
  • MacBooks

If it’s good enough for Apple, then it should be good enough for you … As I mentioned earlier, my niche catered to churches and Christian folks. We marketed and advertised everywhere we could get our message. We ran ads on…

  • Christian radio stations (in big cities and small rural towns)
  • Christian printed newspapers
  • Christian printed newsletters
  • Christian themed websites
  • Christian themed online newsletters
  • Christian forums
  • Christian magazines
  • We had affiliate programs
  • Direct mail

We were everywhere — now obviously, I didn’t start out that way… I bought one piece of advertisement. Sometimes I made a profit, many times I didn’t. But when we found a profitable venue that made us a return, we reinvested back into that advertisement and then found a 2nd place to advertise; then a 3rd one, and a 4th one, and so on…

There are many online networks where you can get your brand in front of a targeted audience. Some of these sites may only charge you $100 per month to be there — but if you’re bringing in $750 in monthly sales, then it’s obviously a no-brainer to continue advertising there.

Some may require you to spend $1,000 or $3,500 per month to advertise on their site… And that’s fine too, considering they have huge amounts of unique visitors coming to their site each month. You’ll generally pay more if they have a HUGE number of people, so you’re essentially paying for their eyeballs.

This business is a numbers game — you need to be testing and tweaking and testing and tweaking…. That’s how you make money in this business.

It’s hard work running a t-shirt business. There are no secrets. You just have to get off your butt and stop making excuses and work.

Yes, you will make some mistakes. Yes … you will have some major failures. But that’s part of the business.

If you’re afraid of failure, then don’t even bother stepping foot in this arena. Because I’ll tell you straight up… You’re going to make mistakes and you will have some failures — I guarantee you that much.

But you will never experience success in this business unless you’re willing to take the chance.

I’m going to wrap things up now  then give you the opportunity of a lifetime to join my little tribe. But more about that on the next page.

Let’s take a look at the basic structure that’ll allow you to be successful in this business!

  1. You gotta choose a niche (or sub-group of people who share something in common)
  2. Create your designs for that niche (or find wholesale t-shirt designs that someone else already created and sell those)
  3. Get your shirts made and then put your designs in front of the niche of people most likely to buy

Truth be told … that’s pretty much it. Oftentimes, we make this harder than it needs to be. This is the foundation of the business.

Obviously, with all of the other systems tacked on … this process can seem somewhat overwhelming to a newbie.

But it shouldn’t be. The foundation outlined above is fairly simple… Choose a niche … create t-shirts for that niche … and put your t-shirts in front of that niche so they can see them and eventually purchase.

I hope you found this information helpful … at this point, most marketers push very hard to sell you their course.

Not what I do. Not a great way to build a long term relationship with someone like you.

My goal here was to ‘reframe’ your reality about how you can go about building a t-shirt business for the longterm. I wanted to give you some perspective.

Thus the reason I wrote out this content for you … Half the battle is understanding what needs to be done and why.

I’d encourage you to read and then re-read these pages some more and let everything sink in.

Click Here to Learn How to Make Money with your T-shirt Design Ideas

Cartess Ross

I will guide you through this process and provide you with proven strategies to help you build a t-shirt company. As one of the original pioneers to start selling t-shirts online 20 years ago, I've sold millions of dollars in t shirts to people all over the world. I founded TshirtRiches in 2007 to teach others how to turn their t-shirt ideas into a business. So if you're ready, hop onboard and let's make this money!

Cartess Ross

  • Hi Cartess,

    Thank you for the wealth of information and your desire to help others succeed! I purchased your T-shirt Course back in 2014. My thought is we would have given up without having the resources you provided in the course. We are struggling with finding our niche market and how to advertise to get people to purchase directly from our website. I believe one of our mistakes was confusing being a seller of t-shirts with offering custom created shirts to order for each individual customer. I can agree that starting a T-shirt business is not easy, however it can be very rewarding. Wishing you and your family the best!!

    • HI Sabrena,

      We thank you for sharing! Set out on your plan, if you don’t have one, create one. No, it’s no easy task, if it were many will be doing! Don’t give up, often many quit before they can see the fruits of their labor, hang in there!

  • Ellie Taylor says:

    Hello Mr. Ross my name is Ellie Taylor, im a hard working single mother of 4. I work full time but i also have a side business customizing clothing for kids, shoes, tutus, shirts etc. I have 3 teenagers that are very talented as well, my 13 yr old daughter draws very well and creates outstanding images, she wants to become a graphic design artist. I also have a 17 yr old son who wants to start his own business doing custom tees and shoes. I have been following you on youtube and wanted to touch basis with you to see what i need to do to help them start thier own tshirt business, with my daughter creating the designs and my son doing the shirts. I just dont know where to have her pictures sent to be put on the transfer paper. Do you have any specific references, advice or tips to help us get started? All of your advice has been very helpful I appreciate you so much! God bless

    • Hi Ellie,

      Sounds like you have all your need, your son and daughter.

      Here’s some more information you may find useful!

      Your biggest expense getting started will be the heat press machine 16×20 in size. We no longer sell the machines. The brand of machines we recommend, Hotronix. You can contact Stalhs directly to purchase the machine. The machine starts at $995 and up. http://hotronix.com

      We recommend screen printed transfers. We do not recommend printing from a printer just for the sake of quality. You want to be in business selling products that will allow people to buy from you over and over again; as well as refer others to you. Sadly, printing from a printer will not allow you to do so.

      Once you have your designs created; you can send the digital files of the designs to transfer companies. They can take your design and screen printed directly onto the special release paper. There are no printers involved in this process. All the designs are printed by screen printing equipment. Once the designs have been screen printed onto the special release paper instead of directly on shirts. They’ll send you the transfers; which you’ll press directly onto the shirts using the heat press machine you’ve purchased.

      The cost of having designs printed will vary; it depends on the amount of colors you have in the design. The more colors you have in the design the more it will cost. If you’re starting with a limited budget; we recommend no more than 2.
      Another fact in cost of getting the designs screen printed will be determined by the amount of transfers you have printed. The less you have printed the more you’ll pay. The more you have printed the cost to have the transfers printed, cost drops.

      We have a source list available for purchase. The source list includes various companies to purchase custom, and pre-made transfers from a list of transfer vendors as well as vendors to purchase blank shirts.

      The price for custom transfers will be determined by the amount of colors you have in your design. If you are on a tight budget then I would recommend no more than 2 colors in the design. The more colors in the design the more it will cost to have the designs screen printed onto the release paper.

      If you would, please click the link below to purchase the source list.

      Or you can locate a local screen printer in your area to screen printed directly onto blank shirts you supply the screen printer to print on. It’s actually cheaper to purchase your own shirts and give to the screen printer. The price once again will be determined by the amount of colors in the design and how many shirts you have printed. You’ll need to locate a local screen printer in your area to determine prices.

      We have created a training course that will walk you through the entire process from beginning to end. There’s no reason in trying to figure all this out on your own, cut your learning curb in half! We’ve done all the hard work for you. All you have to do is take advantage of the blueprint we’ll provide, learn the material and apply it towards your business. This isn’t an easy task, this isn’t some get rich quick scam and it will require a lot of hard work if you expect to receive any type of results. Honestly, your results depend on you.

      Please click the link to check out the program we have created along with the pricing information.



  • Interesting post. Definitely an eye opener for what’s possible in the T shirt printing industry.

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