How to Sell Your T-shirts
In order to do well, you're gonna need an online presence (website), and you're going to need a marketing/advertising strategy. If you think posting a bunch of stuff on social media is your winning strategy, you're done before you even start.
You're gonna have to pay to play ... If well known brands like Apple, Coca Cola, McDonalds, and Mercedes Benz have to spend millions of dollars each year on marketing advertising, who are you to think you can get by without marketing and advertising.
But before we get into all of that, let's talk about the website piece.
20 years ago when i started selling t-shirts online, you'd easily spend anywhere from $5,000 - $20,000 for an e-commerce enabled website.
And back then, it would take months to get an e-commerce made, and then you had to hope the website worked ... There were so many bugs and glitches that made these web sites crash regularly.
But now, the technology makes it soooo much simpler to get started. You could quite literally setup your e-commerce store within hours and be selling online by the end of the day to a worldwide marketplace.
First, you must purchase your own domain name (also known as your dot-com name). I call this website TshirtRiches and I also own the domain name TshirtRiches.com
This is where I direct people to for all things 'Tshirt Business' related. This is my name, I own it and no one can take it or use it except me.
You're gonna need one of these to direct people to your website. To see if your company or brand name is available, go to NameCheap.
They are very easy to use. Simply type in the name you want, and if the name is not available, you'll see a message like the one below indicating your dot-com name is taken.
If the domain is available, you’ll see the ‘checkmark’ indicating the name is available for purchase (like shown below).
Once a name is available, simply follow through the prompts and setup an account with a username and password.
As of this current writing, the price for a domain name via NameCheap is $10.98 per year. You'll be asked to renew prior to your one-year expiration.
Please note, these names go quickly... So if you check it and it's available, grab it up right away to secure it. I'd also suggest you check and see if your personal name is available.
For me, I own CartessRoss.com ... I have my kids names, SkyeRoss.com and CharliRoss.com
I wanted to secure these in the event they wish to use them when they get older. Skye already uses hers now (my 16 year old).
If you don't lock up your names, its a good chance someone will buy them and sit on them. You'll have to buy it from them if you want it, and it's very common for these people to resell your name to you for anywhere from $500 - $5,000.
So get your domain name right now ... Don't delay - NameCheap
Getting a T-shirt E-commerce Website
Shopify is the recommended platform of choice. With a basic package, you have access to a few templates you can customize and simply drop in your designs and start selling right away.
There's no limit to the amount of products you can add to your e-commerce store ... There's no special design skills required, and you can run the entire business from your dashboard.
It's very affordable to start, and easy to manage and maintain. Shopify powers over 600,000 businesses. I only wish I had it this easy when I started 20 years ago, lol.
Shopify has options for you to use their merchant platform to charge credit cards on your website. A customer comes to your site and orders, the funds deposit into your bank account within a couple days.
If you opt not to use their merchant services platform, you can integrate services like Stripe. I use them and you can setup an account and start charging payments to credit cards immediately. The funds typically drop in your bank account within 1-3 days.
Secret Tip for Making Your Shopify Website Sell T-shirts Like Crazy
It's always the little stuff that make or break a business. In this video, I share one tip that made us stand out immediately when we first started ... Now, it's likely the minimum requirement to even be taken seriously -- you must do it.