Choosing the Best Name for Your T-shirt Business 

By  Cartess Ross


You’ve made the decision to start up your own T-shirt business. You have the ideas and designs ready to go. But one thing is missing! You still have to come up with a name for your t-shirt brand!

There are several different types of brand names, such as: invented names, out of context, the founder’s name, based on what the company does, experience, word games like anagrams, and double words.

Brand Name for T-shirt Business

At first, this can seem like an overwhelming task, but the process can actually be simple by using 3 steps:

  1. collect ideas
  2. research
  3. and test it

These 3 steps will walk you through choosing a brand name for your t-shirt company, while making the process easy and stress free. The most important things to remember throughout this process is that your brand name is for life, it is never good for t-shirt business to change their name after starting up, unless it’s absolutely necessary and serves a particular purpose.

Also, you’ll want to make sure the name is available and not already registered. You’ll also want to ensure the name doesn’t have any negative word associations (even in other languages!) and what comes to mind when people hear your brand name.

First, you will want to collect ideas for your new t-shirt business. Get some inspiration from researching your favorite tshirt brands to see how they chose their business name. Imitation is the sincerest form of flattery after all!

Another great way to collect ideas for your tshirt company is to start brainstorming what words customers might use to search for your company, while also honing in on your brand’s mission.

There are also websites that will generate word lists, such as List of Random Words. You will want to come up with more than one possibility just in case your first choice is already being used.

The next step is to RESEARCH, RESEARCH, and RESEARCH! This is when you use all of those years of Google experience to triple check absolutely everything about the potential names you have come up with.

You will want to research what types of sites and information pops up when you type your potential name into a search engine. Also, make sure the domain name is available so you can create a website using your brand name.

A website that will help with this process is Lean Domain Search. Another website, Network Solutions, will actually score how effective the name will be. Wordoid is a site that will generate creative words that have available domains.

When all else fails, bust out the Dictionary and Thesaurus to help you tweak the name to be the most effective when it comes to searches and available domains.

Finally, it’s time to test your name out on actual, live human beings. You will need some willing friends or family members for this process. There are several ways to human-test your name choice.


First, make sure that the name isn’t too long or complicated where it’s to hard to remember. You will want to keep it simple enough to where people can easily say and remember them. Think Etsy or Ebay.

Next, make sure the name is readable. If customers are not able to easily read your brand name, they will most likely forget the name and you’ll lose out on business through word of mouth as well.

Also, there is the “Bar Test”. Imagine you’re in a noisy bar telling someone the name of your business. Can they remember it? Can they pronounce it? Can they spell it? You will want to make sure that it is easy to make out what the name is, even in a crowded and noisy place.

In conclusion, it is very important to do extensive research and brainstorming to come up with a truly unique and effective name for your new t-shirt company. After collecting ideas, researching, and testing it out with family and friends, your potential name should be a strong representation of your t-shirt brand, easy to remember, and of course available for use.

Again, researching and testing your t-shirt company name is vital to your business as a brand. Names stick with your business for life. It is not good for business to change names or websites after you are already in business. In-depth researching ensures there are no weird associations with the words used, and that it makes people feel good, which in turn makes them want to buy from you.

Check to see if you can trademark tshirt brand name as well. Once the potential name has passed all of the steps and tests, it is time to register the name in order to protect it. When you have it registered and ready to go, begin working on your visual identity, such as logos and website design. What will it look like and how will it communicate?

Congratulations … You are officially ready to start building your website and open for business!

Ready to Start Your New T-shirt Business? Peep These Resources:

If you have unique ideas for t-shirts, sign-up for our free online tutorials at TshirtRiches to discover how to turn those ideas into a full blown business…

Cartess Ross

I will guide you through this process and provide you with proven strategies to help you build a t-shirt company. As one of the original pioneers to start selling t-shirts online 20 years ago, I've sold millions of dollars in t shirts to people all over the world. I founded TshirtRiches in 2007 to teach others how to turn their t-shirt ideas into a business. So if you're ready, hop onboard and let's make this money!

Cartess Ross

  • Hi I am trying to start my t shirt business. Please direct me step by step. Do I need printer or should I choose custom made transfers from another business?

    • Hi Sam!
      Here’s some more information you may find useful!

      Your biggest expense getting started will be the heat press machine 16×20 in size. The brand of machines we recommend is Hotronix.

      The machine starts at $995 and up.

      We recommend screen printed transfers. We do not recommend printing from a printer just for the sake of quality. You want to be in business selling products that will allow people to buy from you over and over again; as well as refer others to you. Sadly, printing from a printer will not allow you to do so.

      Once you have your designs created; you can send the digital files of the designs to transfer companies. They can take your design and screen printed directly onto the special release paper. There are no printers involved in this process. All the designs are printed by screen printing equipment. Once the designs have been screen printed onto the special release paper instead of directly on shirts. They’ll send you the transfers; which you’ll press directly onto the shirts using the heat press machine you’ve purchased.

      The cost of having designs printed will vary; it depends on the amount of colors you have in the design. The more colors you have in the design the more it will cost. If you’re starting with a limited budget; we recommend no more than 2.
      Another fact in cost of getting the designs screen printed will be determined by the amount of transfers you have printed. The less you have printed the more you’ll pay. The more you have printed the cost to have the transfers printed, cost drops.

      We have a source list available for purchase. The source list includes various companies to purchase custom, and pre-made transfers from a list of transfer vendors as well as vendors to purchase blank shirts.

      The price for custom transfers will be determined by the amount of colors you have in your design. If you are on a tight budget then I would recommend no more than 2 colors in the design. The more colors in the design the more it will cost to have the designs screen printed onto the release paper.

      If you would, please click the link below to purchase the source list https://www.tshirtriches.com/where-to-get-custom-t-shirt-transfers/.

      Or you can locate a local screen printer in your area to screen printed directly onto blank shirts you supply the screen printer to print on. It’s actually cheaper to purchase your own shirts and give to the screen printer. The price once again will be determined by the amount of colors in the design and how many shirts you have printed. You’ll need to locate a local screen printer in your area to determine prices.

      We have created a training course that will walk you through the entire process from beginning to end. There’s no reason in trying to figure all this out on your own, cut your learning curb in half! We’ve done all the hard work for you. All you have to do is take advantage of the blueprint we’ll provide, learn the material and apply it towards your business. This isn’t an easy task, this isn’t some get rich quick scam and it will require a lot of hard work if you expect to receive any type of results. Honestly, your results depend on you.

      Please click the link to check out the program we have created along with the pricing information.


  • Eugene De Ramos says:

    Pls help about my t-shirt printing business it is digital can you give me ideas about my business name. thanks a lot.

    • Hi Eugene!
      We recommend using name help wizards that can be found online. You will also want to double check that the domain is not already in use. We have a great module in our course that discusses choosing your business name.

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