You’ve made the decision to start up your own T-shirt business. You have the ideas and designs ready to go. But one thing is missing! You still have to come up with a name for your t-shirt brand!
There are several different types of brand names, such as: invented names, out of context, the founder’s name, based on what the company does, experience, word games like anagrams, and double words.
At first, this can seem like an overwhelming task, but the process can actually be simple by using 3 steps:
These 3 steps will walk you through choosing a brand name for your t-shirt company, while making the process easy and stress free. The most important things to remember throughout this process is that your brand name is for life, it is never good for t-shirt business to change their name after starting up, unless it’s absolutely necessary and serves a particular purpose.
Also, you’ll want to make sure the name is available and not already registered. You’ll also want to ensure the name doesn’t have any negative word associations (even in other languages!) and what comes to mind when people hear your brand name.
First, you will want to collect ideas for your new t-shirt business. Get some inspiration from researching your favorite tshirt brands to see how they chose their business name. Imitation is the sincerest form of flattery after all!
Another great way to collect ideas for your tshirt company is to start brainstorming what words customers might use to search for your company, while also honing in on your brand’s mission.
There are also websites that will generate word lists, such as List of Random Words. You will want to come up with more than one possibility just in case your first choice is already being used.
The next step is to RESEARCH, RESEARCH, and RESEARCH! This is when you use all of those years of Google experience to triple check absolutely everything about the potential names you have come up with.
You will want to research what types of sites and information pops up when you type your potential name into a search engine. Also, make sure the domain name is available so you can create a website using your brand name.
A website that will help with this process is Lean Domain Search. Another website, Network Solutions, will actually score how effective the name will be. Wordoid is a site that will generate creative words that have available domains.
When all else fails, bust out the Dictionary and Thesaurus to help you tweak the name to be the most effective when it comes to searches and available domains.
Finally, it’s time to test your name out on actual, live human beings. You will need some willing friends or family members for this process. There are several ways to human-test your name choice.
First, make sure that the name isn’t too long or complicated where it’s to hard to remember. You will want to keep it simple enough to where people can easily say and remember them. Think Etsy or Ebay.
Next, make sure the name is readable. If customers are not able to easily read your brand name, they will most likely forget the name and you’ll lose out on business through word of mouth as well.
Also, there is the “Bar Test”. Imagine you’re in a noisy bar telling someone the name of your business. Can they remember it? Can they pronounce it? Can they spell it? You will want to make sure that it is easy to make out what the name is, even in a crowded and noisy place.
In conclusion, it is very important to do extensive research and brainstorming to come up with a truly unique and effective name for your new t-shirt company. After collecting ideas, researching, and testing it out with family and friends, your potential name should be a strong representation of your t-shirt brand, easy to remember, and of course available for use.
Again, researching and testing your t-shirt company name is vital to your business as a brand. Names stick with your business for life. It is not good for business to change names or websites after you are already in business. In-depth researching ensures there are no weird associations with the words used, and that it makes people feel good, which in turn makes them want to buy from you.
Check to see if you can trademark tshirt brand name as well. Once the potential name has passed all of the steps and tests, it is time to register the name in order to protect it. When you have it registered and ready to go, begin working on your visual identity, such as logos and website design. What will it look like and how will it communicate?
Congratulations … You are officially ready to start building your website and open for business!
If you have unique ideas for t-shirts, sign-up for our free online tutorials at TshirtRiches to discover how to turn those ideas into a full blown business…
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